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Roman Inequality : Affluent Slaves, Businesswomen, Legal Fictions
Roman Inequality explores how in Rome in the first and second centuries CE a number of male and female slaves, and some free women, prospered in business amidst a population of generally impoverished free inhabitants and of impecunious enslaved residents.Edward E. Cohen focuses on two anomalies to which only minimal academic attention has been previously directed: (1) the paradox of a Roman economy dependent on enslaved entrepreneurs who functioned, and often achieved considerable personal affluence, within a legal system that supposedly deprived unfree persons of all legal capacity and human rights; (2) the incongruity of the importance and accomplishments of Roman businesswomen, both free and slave, successfully operating under legal rules that in many aspects discriminated against women, but in commercial matters were in principle gender-blind and in practice generated egalitarian juridical conditions that often trumped gender-discriminatory customs.This book also examines the casuistry through which Roman jurists created "legal fictions" facilitating a commercial reality utterly incompatible with the fundamental precepts--inherently discriminatory against women and slaves---that Roman legal experts ("jurisprudents") continued explicitly to insist upon.Moreover, slaves' acquisition of wealth was actually aided by a surprising preferential orientation of the legal system: Roman law--to modern Western eyes counter-intuitively--in reality privileged servile enterprise, to the detriment of free enterprise. Beyond its anticipated audience of economic historians and students and scholars of classical antiquity, especially of Roman history and law, Roman Inequality will appeal to all persons working on or interested in gender and liberation issues.
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An Affluent Society? : Britain's Post-War 'Golden Age' Revisited
During an election speech in 1957 the Prime Minister, Harold Macmillan, famously remarked that 'most of our people have never had it so good'.Although taken out of context, this phrase soon came to epitomize the sense of increased affluence and social progress that was prevalent in Britain during the 1950s and 1960s.Yet, despite the recognition that Britain had moved away from an era of rationing and scarcity, to a new age of choice and plenty, there was simultaneously a parallel feeling that the nation was in decline and being economically outstripped by its international competitors. Whilst the study of Britain's postwar history is a well-trodden path, and the paradox of absolute growth versus relative decline much debated, it is here approached in a fresh and rewarding way. Rather than highlighting economic and industrial 'decline', this volume emphasizes the tremendous impact of rising affluence and consumerism on British society.It explores various expressions of affluence: new consumer goods; shifting social and cultural values; changes in popular expectations of policy; shifting popular political behaviour; changing attitudes of politicians towards the electorate; and the representation of affluence in popular culture and advertising. By focusing on the widespread cultural consequences of increasing levels of consumerism, emphasizing growth over decline and recognizing the rising standards of living enjoyed by most Britons, a new and intriguing window is opened on the complexities of this 'golden age'.Contrasting growing consumer expectations and demands against the anxieties of politicians and economists, this book offers all students of the period a new perspective from which to view post-imperial Britain and to question many conventional historical assumptions.
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The Art of Selling to the Affluent : How to Attract, Service, and Retain Wealthy Customers and Clients for Life
Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published.The financial crisis has affected the affluent as well as the less affluent.This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients.Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research. Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisionsOffers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales processAuthor Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent.Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.
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Turning Down the Heat : The Politics of Climate Policy in Affluent Democracies
This study analyses the politics of climate policy in a range of affluent democracies and at EU level in order to identify political strategies that would make it easier for governments to make major cuts in greenhouse gas emissions without sustaining significant political damage.
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Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
Selling high-end luxury creations requires a different set of skills than does traditional selling.Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need.Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers.Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction.Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires.This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity.Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships.If you want to succeed in the luxury sales universe, Selling Luxury is for you.You’ll pick up the skills and approaches that work everyday in a multitude of situations.You’ll learn how to: Connect emotionally with customersExceed your customers’ expectationsTurn every customer contact into a brand experiencePersonalize your customer serviceLearn about customers through observing and discovery Create the desire to purchase Deal positively with customer objectionsBuild a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics.Instead, you have to subtly adapt to your customer in a deeper way.Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.
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The Complete Family Office Handbook : A Guide for Affluent Families and the Advisors Who Serve Them
Discover new insights on how to setup, manage, and advise wealthy families and their family offices The Complete Family Office: A Guide for Affluent Families and the Advisors Who Serve Them, 2nd Edition represents the newest update to an essential series.This book prepares the members of wealthy families to collectively manage, sustain, and grow their wealth across multiple generations.It also assists professionals who advise families to better serve their needs. This book teaches those who advise family offices and wealthy families on: · How to setup, structure, and advise a family office · Current compliance, fiduciary and risk management practices for a family office · Forward-thinking investment management, estate planning, and private trust company considerations · Fresh insights on philanthropy, legacy, and impact investing · Best practices to managing family wealth education and preparing next generation owners · New insights on family governance, strategic planning, and succession · Methods to create a family constitution, mission, and vision for families and their family offices. The Complete Family Office Handbook provides the most comprehensive, current research, practical guidance, and approaches from leading family offices from around the globe and illustrates, by way of practical case studies and examples, how families can effectively manage their wealth for the long term.
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No B.S. Marketing to the Affluent : No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending. However, amidst this challenging landscape lies a compelling opportunity.Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.Discover how to:Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy's Million-Dollar Marketing System.A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotelsDrawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.
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The Millionaire Next Door : The Surprising Secrets of America's Wealthy
The bestselling The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth.Most of the truly wealthy in this country don't live in Beverly Hills or on Park Avenue-they live next door.This new edition, the first since 1998, includes a new foreword for the twenty-first century by Dr. Thomas J. Stanley.
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